Frequently asked questions

Answer Engine Optimization (AEO), also known as Generative Engine Optimization (GEO), is the practice of getting your business cited and recommended by AI engines like ChatGPT, Gemini, Perplexity, and Google AI Overview when customers ask them for a recommendation. Unlike traditional SEO, which optimizes for Google's ranked links, AEO optimizes for AI-generated answers, where buyers increasingly begin their research before they ever visit a website.

SEO gets your page ranked in results on search engines like Google. AEO gets your business named when buyers ask AI engines like ChatGPT for recommendations. Getting named takes your whole online presence: your site, your data, your content, and the third-party sources AI trusts.

Yes and yes. SEO still matters, but not nearly as much as it used to: Google now shows AI Overviews and local map results above the traditional links SEO targets. We cover SEO as part of our work, since some of the groundwork overlaps. However, AEO goes well beyond what SEO does: AI engines weigh your data, your content, your reputation across third-party sources, and your earned authority in ways traditional SEO doesn't touch.

Yes. Customers now start their research with AI, and the shortlist is often set before they ever contact you. If AI doesn't surface and recommend you at that stage, you don't lose the deal in the room; you lose it before the conversation ever starts. That cost is invisible, and it tends to compound every month you're absent.

AI engines tend to reinforce the brands they already cite: today's citations tend to become tomorrow's, as models increasingly train on and retrieve their own prior outputs. Every month a competitor invests in AEO and you don't, the gap widens and gets harder to close. Buyers are already using AI to research suppliers; waiting means losing deals you'll never know existed.

Javvo offers a comprehensive AI Visibility Audit that shows where you stand, why, and what to fix. We implement the fixes for you or guide your team through them, and we provide ongoing monitoring and optimization. You get the diagnosis, the fixes, and the follow-through.

We optimize for all the major AI engines, including ChatGPT, Gemini, Perplexity, Claude, Microsoft Copilot, and Google AI Overview.

Our comprehensive AI Visibility Audit measures how you show up in AI answers against your competitors. We test a set of high-intent buyer prompts across the engines your customers use, then measure your citation rate, sentiment score, and how you perform on each question type, by engine. We also run an in-depth audit across the five areas that drive AI recommendations: Technical Foundation, Data Integrity, Content Optimization, Brand Reputation, and Earned Authority. Then we turn those insights into a prioritized action plan built to improve your standing and produce real results.

Three things set Javvo apart. First, we bring decades of marketing expertise. Classic marketing craft still matters in AEO. We find what differentiates your brand and make sure AI repeats it accurately to your customers. Second, we provide full AEO services from strategy to implementation. AEO touches everything AI reads about you, and only end-to-end execution moves the needle. Third, we run a lean team led by marketing experts and assisted by AI, so we can deliver impactful work fast at competitive pricing.

Javvo focuses on how customers discover you through AI, which means optimizing everything AI reads about you. We're happy to work alongside your existing vendors to implement the changes. Because AEO touches many parts of your presence, results depend in part on how well those pieces work together. The one thing AEO depends on most is your website, the foundational asset AI reads. If your current platform limits what can change, we'll show you the options and the impact. The decision is always yours.

Usually, yes. Most outdated sites can be optimized with schema markup, content rewrites, and structured FAQs, with no full rebuild required. If your site's architecture genuinely can't support modern schema (typically only the oldest custom-built or proprietary CMS sites), we'll tell you honestly and recommend a rebuild first. We won't sell you AEO work that can't deliver.

Ongoing. AI engines refresh their training and retrieval data constantly, your competitors keep adding new content and citations, and engines that use retrieval tend to favor fresher sources. AEO tends to compound with consistent monthly effort. The companies that win long-term are the ones that never stop.

How fast results show varies by AI engine, AEO adoption in your industry, your starting point, and the fixes involved. In our client work, citation rates moved measurably within the first 30 days, especially for local businesses. Deeper gains, like earned authority across the sources AI trusts, can take months to build. That's why starting early matters.

Javvo offers a one-time AI Visibility Audit, execution packages, and different tiers of ongoing monitoring and optimization plans. Request a price quote or see our pricing page for more details.